When creating content on social media, half the battle is making sure that your audience is online and ready to receive that post you’ve worked so hard to create.

As Instagram completes its move away from the chronological timelines of the past and towards relevant, trending-focused sorting, it is now more important than ever to ensure you are continually optimising your posting strategy to ensure maximum engagement with your audience. 

To build a sizable Instagram following, you need to create compelling content that your audience is actually interested in viewing. But if you don't post your content at the right time, you and your audience are missing out. 

So when is the best time to post to Instagram?

**This is usually the part in the article where we show you a heat map that points to ~6pm on a Weekday as the optimal time to post**

But it's really not that simple….

• What if your followers sit in multiple time zones?

• What if your followers have a range of different lifestyle habits that mean they are not always on their phones at the same time?

The reality is, whilst people are habitual with their social media usage, those habits are often very different.

That's where Prime for Instagram comes in.

Prime analyses every single one of your followers and all the interactions you have had with them over the life of your Instagram. 

From this data, the app is able to accurately weight and calculate exactly when your followers are online. This allows Prime to provide a completely bespoke set of times each day where your potential engagement with your followers is maximised. 

So now what?

Prime’s scheduling feature allows you to continuously and consistently target your audience right at periods of peak engagement. 

Track your Instagram schedule on our visual planner and design your future layout on the Prime Grid. 

So now that we’ve taken the hassle out of maximising your engagement with your Instagram following and regularly scheduling your content - all you have to do is come up with the content your audience wants to see!